Post by aetherSeason four of Enterprise has been one of the best ever, of any Trek
series. That a Trek series can no longer muster a large enough audience
doesn't surprise me. It's really indicative of a changing atmosphere in
America. One devoid of imagination, but forever hungering for
degenerate images and thoughtless actions.
This blows the present Nielsen rating system out of the water.
It IS antiquated and inaccurate.
http://tinyurl.com/4nh2h
"For the past decade or so, watching television in America has been
defined by the families recruited by Nielsen Media Research who have
agreed to have an electronic meter attached to their televisions or to
record in a diary what shows they watch. This setup may not last much
longer. Just as programmers and advertisers are clamoring for a better
understanding of the television audience, a wave of new consumer
products has made it increasingly difficult to satisfy them. One day
this January I sat in a Greenwich Village workroom with Bob Luff, the
chief technology officer at Nielsen, as he pulled out gadget after
gadget to show me what he's up against. Luff seemed to view the modern
American home as a digital zoo where the lion is about to lie down
with the lamb: radio is going on the Web, TV is going on cellphones,
the Web is going on TV and everything, it seems, is moving to
video-on-demand (V.O.D.) and (quite possibly) the iPod and the
PlayStation Portable. ''Television and media,'' Luff said over the
noise of five sets tuned to five different channels, ''will change
more in the next 3 or 5 years than it's changed in the past 50.''"
"Or maybe not so funny. Nielsen's introduction of new electronic
television meters in the New York area last winter, for instance,
prompted a torrent of criticism from Fox Television, which saw the
local ratings (and potential revenue) of several of its programs
suddenly plummet. But this may prove a modest dust-up compared with
what comes next, if devices like the P.P.M. or data from millions of
set-top digital cable boxes reveal that what Americans are seeing and
hearing do not correspond to what the big measurement companies have
long been claiming."
Fund the Future....
www.trekunited.com
Watch the trailer
http://www.trekunited.com/news.php?id=15